USE CASE: Trusted By Professionals
Premier Safety’s Proven Success Using Broadleaf Commerce for B2B eCommerce
Anticipating what will happen next is the foundation of safety. Premier Safety strives to provide safety and environmental solutions, from the most experienced experts in the industry.
Challenged by website performance, catalog and order management issues and limitations, it was time to improve. Broadleaf Commerce was the answer. Today, Broadleaf works closely with Premier Safety to grow for what’s next.

The Challenge

Leading the charge in providing safety and environmental solutions with representatives in all 50 states, Premier Safety depends on an eCommerce solution to support such a complex system from one convenient location.

Key Challenges

  • Order management issues
  • Site performance improvements needed
  • Catalog management limitations
The catalog began to grow significantly and antiquated backend processes were slowing the business down. Site performance and stability began to give way as the business continued to flourish at an accelerated pace, resulting in lost orders. The growth and site performance created the need for a customizable platform to increase Premier Safety’s digital presence and seamlessly integrate to an ERP to help launch the business to the next level.

The Broadleaf Solution

“Implementing Broadleaf Commerce was a strategic investment in a next generation digital platform that addressed the evolving buying habits of our customers. Our new platform has been instrumental in increasing our online visibility, site speed and dramatically improved our site traffic, lead generation, and conversion. We continue to partner with Broadleaf and are impressed with their level of service and consider them a key digital partner in helping drive our online business. They are proactive and responsive, and work as an extension of our digital team,” stated Janet Donnelly, VP of Marketing and Digital Strategy at Premier Safety.

How We Solved it Better

  • Broadleaf B2B Commerce Solution
  • Broadleaf Managed Hosting on Google Cloud (GCP)
  • Commerce, PIM, OMS, and CMS feature sets
“The Broadleaf B2B Solution boosted Premier Safety’s ERP [Enterprise Resource Planning] and increased their overall digital presence with a 38% increase in their Alexa Rank,” said Elbert Bautista, Senior Architect at Broadleaf Commerce. “Their customizations also allow for account specific catalogs, payments, and pricing for unparalleled user experience.”

The Business Impact

Following a four-month migration to a Broadleaf hosted platform and subsequent year of operations, Premier Safety experienced a site speed increase of over 500%. In turn, these increases created massive improvements in other areas, with daily time on site improving by 289%, an increase in daily page views per visitor by 163%, and a decreased bounce rate by 30%, all leading to higher online revenue.

New Possibilities via Broadleaf

  • Site increase of 500%
  • Daily site time increase of 289%
  • Higher online revenue
Broadleaf’s powerful customizations allow Premier Safety to redefine fulfillment, billing, and invoicing processes. The solution also provides improved search with suggestive search and SEO capabilities to better assist customers.