Unified Commerce Solution
Connecting disparate channels through a cohesive experience goes beyond traditional Omnichannel, and even Multi-channel, solutions. Unified Commerce leverages a hub-and-spoke approach to your eCommerce solution, ensuring every consumer touchpoint is on-brand.
Providing customers with seamless experiences across channels requires modern technology to support a faster rate of change. Whether leveraging APIs for offers and promotions both online and in-store, pulling catalog data through native mobile apps connected to an online PIM, or empowering CSRs with a consolidated view of the customer, Broadleaf's Unified Commerce Solution enables you to deploy on your terms.
Broadleaf's microservice-based commerce framework provides the features, but more importantly the technology, to enable unified commerce. Because unified commerce is not a destination, but a process.
THE BROADLEAF DIFFERENCE
Customer Journey Juggernaut
Interacting with your brand should be seamless across the entire customer journey.
Creating a seamless, unified solution requires technology able to integrate legacy systems while anticipating future needs. Broadleaf's microservice-based framework is designed for both.
Is your commerce solution ready for whatever's down the road?
Hy-Per (Highly Personal)
Providing next-level personalization requires a truly adaptable commerce solution.
Broadleaf is built to adapt to any input at any time by leveraging granular data that enables personalization. No longer are your efforts confined to a single channel.
Break down the barriers blocking highly personalized experiences.
Integration Innovation
Your commerce solution will work where it's needed and enable unification through integration.
Integrate to legacy or future systems across Broadleaf's application, APIs, or back-end Admin layers. Why not deploy the services you need while integrating wherever you want?
Because sometimes enabling commerce innovation is just an integration away.
BROADLEAF IN USE
MAKING CRUISE CONTROL OUT OF COMPLEXITY
Finding the right part to fit your vehicle at a store location near you should be easy to do. The complexity comes in mapping vehicle fitment to inventory availability in a sub-second experience for the customer.
O’Reilly Auto Parts faces complex eCommerce challenges daily, with millions of catalog items offered by more than 5,000 stores. Ultimately, leveraging unified commerce would be a smoother ride for the long haul.
Other Success Stories
Precision Marketing
- Personalize the customer experience and improve conversions with targeted content, bundled offers, and promotional messages.
- Enable teams to create customer segments based on location, date, customer segment, cart-contents, total spend, and more using Broadleaf's powerful rules engine.
- Designed to support traffic spikes and high-volume transactions, approach flash sales, Black Friday, and Cyber Monday with confidence.
Merchandising Features
- Location specific inventory to support cross-channel orders
- Easily manage store or regional product pricing overrides
- Provide regional or channel specific catalog variances without duplicating catalog management efforts
Order Lifecycle Management (OLM)
- Streamline order processes and provide post-sale transparency with robust order search mechanisms.
- Push order updates, trigger alerts for shipping notifications, and integrate the system with customer relationship management (CRM) tools, including SalesForce.
- Easily integrate with warehouse and fulfillment systems to provide an accurate view of the order, split orders, and coordinate RMA processes.
- Provide customers with self-service capabilities, including cancellations and product returns.
