Automotive commerce in all-wheel drive

Turbocharge the customer experience.


Broadleaf in Use


Making Cruise Control Out Of Complexity

Finding the right part to fit your vehicle at a store location near you should be easy to do. The complexity comes in mapping vehicle fitment to inventory availability in a sub-second experience for the customer.

O’Reilly Auto Parts faces complex eCommerce challenges daily, with millions of catalog items offered by more than 5,000 stores. Ultimately, leveraging unified commerce would be a smoother ride for the long haul.

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Premium Catalog Management

Built to handle the most rigorous catalog management needs, Broadleaf includes:

  • Product management including hierarchical and multi-catalog management
  • Product composition, assortment, and bundling capabilities
  • Asset management with image effects
  • Import and export capabilities with the ability to work through spreadsheets
  • Category, menu, taxonomy, and SEO management
  • Pricing, Offers, Promos, and Inventory management

Centralized Control

Broadleaf's consolidated codebase saves time and streamlines changes by letting you deploy single solutions across all sites from one centralized hub. Features include:

  • Live, inline editing of metadata within existing forms for authenticated admin users
  • Modify or override existing component configurations
  • Responds to the latest metadata changes without requiring client-side deployment
  • Use metadata to give your old services new life
  • Manage discrete bounded contexts from a centralized admin console

Unified Order Management

Provide customer service representative (CSR) teams the total package in order management:

  • Streamline order processes and provide post-sale transparency with order search and management
  • Push order updates, trigger alerts for shipping notifications, and integrate with point of sale (POS), customer relationship management (CRM), warehouse and fulfillment systems
  • Shop on behalf of customers and provide CSR override capabilities to price, tax and shipping for price matching and next level customer service