Multi-Brand eCommerce Platform

Simplify Multi-Brand Management, Maximize Efficiency

Broadleaf's composable platform eliminates the complexity of multi-brand commerce — giving enterprise teams one codebase, one admin, and one source of truth for every brand, site, and region.

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Easily Manage Complex Catalogs Across Multiple Sites

Launch and manage multiple storefronts from a single backend — with shared parent catalogs that push updates to every brand automatically, site-level overrides for regional pricing and product variations, and catalog filters that let each brand maintain its own identity without duplicating your data.

Key Capabilities for Multi-Brand eCommerce

  • Centralized Control Across Every Brand and Site

    Manage content, resources, catalogs, and permissions across all your brands from a single global admin console, with role-based access controls that give each team exactly the access they need without exposing other brands' data.

  • Order Management Across Every Storefront

    Search orders and account history, manage returns, and track fulfillment across every brand and site from one interface, using APIs built for smooth order processing from placement through delivery.

  • Sandboxed Environments for Faster, Safer Development

    Set granular permissions, manage changes safely across shared sandbox environments, and deploy updates across every brand simultaneously to accelerate development velocity without risking production stability.

  • Global Commerce With Regional Independence

    Manage language, currency, catalog variations, and shipping options for different regions and geographies, giving regional teams the autonomy to localize their storefront while corporate maintains global catalog consistency.

  • Multi-Brand Merchandising From One Place

    Leverage built-in merchandising features to manage pricing, promotions, and catalog variations across every brand and channel without duplicating efforts or maintaining separate systems for each storefront.

  • One Codebase. Every Brand. Streamlined DevOps.

    Centralize deployments across all sites on a single unified codebase, reducing DevOps overhead, eliminating per-brand maintenance costs, and enabling changes that once took hours to deploy in minutes.

  • Personalized Experiences Across Every Brand

    Optimize content, target specific audiences, and customize themes for each brand independently, using a rules engine and WYSIWYG tools that let business users manage personalization without IT involvement.

  • Shared Customer Accounts Across Brands

    Share customer accounts, order history, and loyalty data across every storefront in your portfolio, giving customers a seamless cross-brand experience and giving your team a unified view of every buyer.

    Why Broadleaf for Multi-Brand eCommerce

    The difference between a platform built for multi-brand complexity and one that forces you to manage every brand as a separate instance.

    Broadleaf
    • Single codebase and single admin console for all brands, sites, catalogs, and regions, proven at scale with customers managing 30 global sites
    • Hierarchical Data Management™ with shared parent catalogs that propagate updates automatically to every brand and storefront
    • Catalog filters enabling site-level product inclusion/exclusion without duplicating the global catalog
    • Regional pricing, language, and availability overrides at the site level while maintaining a single source of truth
    • Role-based permissions and multi-tenant data isolation so one brand never sees another brand’s data
    • Sandboxed development environments with preview-before-publish workflow across all brands simultaneously
    • Single-tenant PaaS where your brands run on dedicated infrastructure, not shared with other customers
    • Write once, deploy everywhere, with deployments that took hours on legacy platforms taking minutes on Broadleaf
    • WYSIWYG content management with brand-specific themes, layouts, and personalization rules
    • Extreme Extensibility™ at domain, service, and API level to customize any brand’s experience without affecting others
    • Trusted by global multi-brand enterprises including iFIT (30 global sites, 2-4x faster performance, 500% increase in orders-per-minute) and Landmark Group (MENA and Southeast Asia, single codebase across multiple regions and brands)
    • Deploy on AWS, Azure, GCP, or on-premise, or fully managed through Broadleaf Cloud
    • Separate platform instances per brand requiring duplicate catalog management, pricing rules, and content updates
    • No parent catalog inheritance so product updates must be manually replicated across every brand
    • Catalog customization requiring full duplication rather than filters and overrides
    • Regional pricing and localization requiring separate platform configurations or custom development
    • Shared admin with limited data isolation between brands and business units
    • No sandboxed environments so changes are tested in production or require separate staging infrastructure per brand
    • Multi-tenant SaaS where your brands share infrastructure with other customers, impacting peak performance
    • Per-brand deployments requiring separate CI/CD pipelines and development resources for each storefront
    • Content management requiring separate CMS tools or custom integrations per brand
    • Customizable only at the API level so brand-specific experiences require significant custom development
    • Built for single-brand commerce with multi-brand capability added through workarounds and third-party tools
    • Vendor-controlled deployment with limited infrastructure flexibility across regions