B2B Commerce Platform

B2B Commerce,
the B2C Way

Build the B2B buying experience your enterprise demands and the B2C experience your buyers expect — on a single, composable platform built for complexity at scale.

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Break Free from the Mold

Unleash Your B2B Potential

Legacy B2B platforms were built for the average business. Broadleaf's composable, headless architecture was built for complexity — giving enterprise teams the extensibility to customize every touchpoint, own their data, and scale their B2B operation without the constraints of a rigid, one-size-fits-all platform.

Key Capabilities for B2B Commerce

  • Quoting, Bulk Ordering, and Contract Pricing in One Place

    Accelerate B2B sales cycles with automated quoting, buyer-specific recommendations, bulk order tools, and one-click reordering, all backed by contract pricing and price lists configured to your exact sales agreements.

  • Enterprise Account Management Without the Complexity

    Manage complex B2B account hierarchies, personalized catalogs, approval workflows, and multi-buyer purchasing from a single admin, reducing operational overhead while giving each buyer a tailored purchasing experience.

  • Flexible Pricing Across Every Contract, Segment, and Geography

    Build and manage flexible B2B pricing strategies across geographies, customer segments, contracts, and devices, with fixed price, amount off, and percentage-based discount rules configurable without developer involvement.

  • Purpose-Built Tools for Every Role in Your Organization

    Increase productivity and eliminate operational bottlenecks with purpose-built tools for marketers, merchandisers, product managers, partners, distributors, dealers, store owners, and field sales teams, giving every role the capability to manage their piece of the B2B operation without IT involvement.

  • Dealer Portals and Channel Management at Scale

    Equip your sales team with dealer portals and white-labeled B2B2C sites for seamless partner collaboration, efficient order management, and scalable expansion into new markets and distribution channels.

  • Self-Serve Buyer Portals and Account Hierarchies

    Give B2B customers anytime self-serve purchasing, customizable account hierarchies, multi-channel management, approval workflows, and flexible role-based permissions, reducing support burden while improving buyer loyalty.

  • Consumer-Grade Search and Personalization for B2B Buyers

    Deliver the modern buying experience your B2B customers now expect, with dynamic search facets, personalized experiences, and targeted parameters built on an architecture designed for B2B complexity from the ground up.

  • Multi-Currency and Global Tax Support

    Sell to business buyers across geographies with built-in multi-currency support, VAT configuration, and pluggable tax provider integrations including Avalara AvaTax and Vertex, configurable without custom development for each market.

    Why Broadleaf for B2B Commerce

    The difference between a platform built for B2B complexity and one that retrofitted it.

    Broadleaf
    • Configurable cart approval workflows with multi-level authorization built into the platform
    • Buyer-seller quote negotiation with full modification history, messaging, and custom line items — all in one place
    • Account hierarchies with configurable purchase capabilities, role-based permissions, and self-managed organizational structures
    • Contract pricing and price lists at the SKU level across geographies, customer segments, and agreements
    • Bulk ordering, one-click reordering, and automated quoting built into the core platform
    • Dealer portals and white-labeled B2B2C sites for distributor and partner channel management
    • Single admin interface for CRM, catalog management, price lists, product management, content targeting, and order lifecycle management
    • Rules engine for targeted content, offers, and promotions across every B2B customer segment
    • Extreme Extensibility™ at domain, service, and API level — customize every B2B touchpoint without re-platforming
    • Hierarchical Data Management™ across multi-site, multi-brand, and multi-catalog B2B deployments
    • Source-available platform — full access to APIs, data models, core application logic, and Admin console
    • Over 1,000 API endpoints each backed by fully customizable Java and Spring components
    • PaaS with only your business as a tenant — no shared infrastructure affecting your peak performance
    • Deploy on AWS, Azure, GCP, or on-premise, or fully managed through Broadleaf Cloud
    • Trusted by Fortune 500 and Fortune 1000 enterprises across retail, distribution, automotive, and manufacturing
    • Order approval requiring custom development or third-party workflow tools
    • Quote management handled outside the platform via email or spreadsheet with no negotiation history
    • Flat account structures requiring significant customization for complex B2B hierarchies
    • Rigid pricing models requiring IT involvement to adjust contracts, segments, or geographies
    • Bulk ordering and reordering dependent on custom builds or third-party tools
    • Partner and dealer channels requiring separate platforms or significant custom development
    • Separate admin interfaces for different functions creating data silos and operational overhead
    • Basic personalization with limited rules engine capability across customer segments
    • Customizable only at the API level — no access to domain or service layer
    • Data duplication across sites and catalogs creating accuracy and management challenges
    • Black-box platform with limited visibility into the underlying architecture
    • Limited API surface area requiring workarounds for complex B2B integrations
    • Multi-tenant SaaS where peak seasons impact platform performance across all customers
    • Vendor-controlled deployment with limited infrastructure flexibility
    • Built for general commerce — B2B complexity added as an afterthought