B2B eCommerce

The Experience of B2C, for B2B

Broadleaf’s fully headless commerce helps you deliver B2C-like experiences customers expect across any channel with thousands of API endpoints.


Frictionless B2B Commerce

Remove friction from B2B

Eliminate confusion through account management around accounts, hierarchies, purchase capabilities, contract pricing, and custom B2B catalogs.


Enable your sales team

Provide your team with the tools needed to make the sales process simple and free time for more focus in the field.

Streamline processes

The Broadleaf platform is fully composable, truly customizable, and completely modular. That means your team can build a one-of-a-kind solution in less time than ever before.


Broadleaf in Use


Commerce in the Fast Lane

Exclusively providing for an expansive list of top auto brands and developing the industry’s most complete network of independently-owned dealerships means a leading Auto Manufacturer is always firing on all cylinders.

This auto leader needed an eCommerce solution that could handle the load already demanded as well as the growth to come, the choice was a microservices-based solution with Broadleaf Commerce.

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B2B Sales Cycle: Fast and Efficient

Expedite the order process to boost conversions by connecting clients with the products they purchase most, an automated two-way quoting process, and reorder from a list or previous order. Plus, you get plenty of great features such as bulk ordering and price lists.


Self Service: Made Simple

Give your clients the freedom and convenience of being able to purchase 24/7, set up account hierarchies that suit their needs with permissions for making or approving purchases on behalf of themselves.


Customization: Account-Specific Catalogs and Pricing

Tailor the shopping experience to your clients with specific catalog assortments, formula-based pricing and products tailored for each individual account.


API Integration: Seamless and Extensible

Fully extensible framework with over 1,000 customizable components. Provide suppliers with portals for inventory, catalog, and order management.


Experience: B2C like B2B

Enjoy built-in B2C features including dynamic search facets, customer segments, and personalized experiences. Target geography, site searches, order history, items in cart, loyalty status, and more.