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Catalog Management, Merchandising, and SEO

The Broadleafcommerce Admin application; out-of-box, provides some of the industries' most powerful and comprehensive tools for managing an eCommerce site.


This guide will show you how you can use the basic out-of-box Broadleaf Admin functions for Catalog Management, Merchandising, and SEO.

These features can be enhanced (or limited) depending on your custom implementation of the BroadleafCommerce platform.

Intended Audience

This guide is intended for eCommerce users who carry out tasks such as:

  • Creating and managing Products, Categories, & Product Options

  • Creating and managing URL and Search Redirects

  • Creating and managing Product Offers and Promotional Sales

and other Catalog Management, Merchandising, and SEO related functions.

Whats does this guide cover

Catalog Management

Categories, Products, Product Options, etc.


Offer, Sales, Cross Sales, Up Sales, etc.


Image alt-text, keywords, Search Fields, URL Redirects