Broadleaf Commerce, the leading digital experience platform for custom commerce solutions, will host a live web event, ‘Build vs Buy: Considerations for Custom Commerce’ on February 28. Joining the eCommerce platform provider, guest speaker Forrester Senior Analyst Mark Grannan will review considerations for optimizing commerce systems with content systems to drive content-rich engagement as well as trends across the broader DX landscape. Lending first-hand insight, multi-brand retailer ICON Health & Fitness (ICON) will share their experience implementing technologies for evolving commerce requirements across its various brands, including NordicTrack, ProForm, Altra Running, iFit and FreeMotion.

Trusted to provide eCommerce systems for leading enterprise retailers and Fortune 1000 brands, including The Container Store, O’Reilly Auto Parts, CastAR, and ICON, Broadleaf Commerce will provide technology solution insights. Pulling from market observations and client stories, the Broadleaf will review the relationship between custom first-party eCommerce systems and commerce applications. Other topics covered during the event will include development velocity, digital experience strategy, and efficiencies for complex business processes.

“The commerce landscape is continually evolving. With the growing number of available solutions, it’s important for merchants to carefully evaluate system requirements - weighing costs against system capabilities,” stated Brad Buhl, COO at Broadleaf Commerce. “The micro-services trend has added an interesting element to the build vs buy equation.”

To learn more about optimizing commerce systems to drive content-rich engagement, register for the Build vs Buy live event featuring guest speaker Forrester Senior Analyst Mark Grannan. For future updates, including the upcoming release of Broadleaf’s Microservices and Marketplace offerings, please visit

About ICON Health & Fitness, Inc.

Founded by Utah State University classmates Scott Watterson and Gary Stevenson nearly forty years ago, ICON Health & Fitness has become the fitness industry’s leader in technology and innovation.

ICON is the world’s largest developers, manufacturers and marketers of exercise equipment with leading brands that include NordicTrack, ProForm, Free Motion, Weider, iFit smart fitness technology and Altra running shoes and apparel. For more information, visit:

About Broadleaf Commerce, LLC

Broadleaf Commerce provides B2B and B2C eCommerce platform solutions to simplify the complexities of multi-channel commerce and digital experience management. As the market-leading choice for enterprise organizations requiring tailored, highly scalable commerce systems, Broadleaf is fully customizable and extensible. Trusted by Fortune 500 corporations, Broadleaf provides the framework for leading brands, including Pep Boys, The Container Store, and O’Reilly Auto Parts. For more information, visit: