With 2017 eCommerce sales predicted to reach $385 billion*, commerce competition and complexities are exploding – as are the number of commerce technology options. As a result, the architectural patterns are evolving to accommodate new cloud and open technologies. To understand how these patterns will shape your digital experience (DX) strategy, join guest presenter and Forrester Senior Analyst Mark Grannan. We’ll review considerations for optimizing commerce systems with content systems to drive content-rich engagement as well as trends across the broader DX landscape.
Following Forrester, Broadleaf Commerce, provider of commerce framework solutions to the mid-market and Fortune 1000, will discuss observations from prospects and customers related to the relationship between custom first-party systems and commerce applications, including the trend towards assembling custom first party applications with traditional commerce functionality. Providing first-hand insight, multi-brand retailer ICON Fitness will share their experience in creating a platform for evolving commerce requirements.
*"US B2B eCommerce Forecast: 2015 To 2020", Forrester Research, Inc., April 2, 2015