Broadleaf Commerce, the open-source, enterprise-ready eCommerce solution company has partnered with Realtime, the world leader in real-time cloud messaging, allowing eCommerce business owners to monitor and interact with visitors while they shop online - more closely mimicing the brick-and-mortar experience.

"Realtime has gone beyond interactive chat and co-browsing to better align marketing and merchandising with customer service," said Brian Polster, President of Broadleaf Commerce. "Using specific event-based actions or even raw analytical data as it happens, Broadleaf clients who use Realtime will be able to intercept, rather than follow-up with, consumer needs."

The partnership combines Broadleaf's eCommerce functionality with behavior monitoring, and powerful automated actions dependent on a rules-based engine. Using both Broadleaf and Realtime, clients will benefit from the value of:

- Decreased shopping cart abandonment with real-time assistance

- Increased sales with real-time advertising

- Increased Average Order Value (AOV) due to client interaction

- Increased client satisfaction with immediate interaction in either an automated or manual environment

"Broadleaf provides an incredibly rich set of enterprise-level features empowering merchandisers and marketers to manager their eCommerce sites without limits," said Andre Parreira, Realtime's founder & CEO. "Realtime is pleased to enhance these capabilities by providing a fully interactive online experience for Broadleaf clients to best manage their brand on their terms."

Both Broadleaf and Realtime continue to strategically grow through Partner network channels and actively seek to identify Partners for co-marketing relationships in order to facilitate growing global reach and mutually beneficial relationships.

About Broadleaf Commerce

Broadleaf Commerce is the owner of an open-source, eCommerce framework targeted at facilitating the development of enterprise-class, commerce-driven sites by providing a robust data and services model, a rich administration platform, and specialized tooling that takes care of core commerce functionality - providing the framework for companies such as The Container Store, Pep Boys, and Ganz. For more information, please visit:

About Realtime

REALTIME is driving innovation back to the web, making the internet's traditional 'request/response' model obsolete and taking the online world to a real-time directly connected experience. This leads to game-changing possibilities in personalized content delivery, advertising, marketing, live collaboration, and e-commerce. REALTIME is owned by Internet Business Technologies (IBT), with offices in the USA, Brazil, UK and Portugal. REALTIME and IBT are part of the Brazilian technology group BRZtech, oriented to developing tech solutions and support tech companies with a future vision. For more information, please visit: