Omnichannel Commerce Solution

Broadleaf is an ideal platform for omnichannel retailers needing to provide an online experience that keeps up with their offline brand. Broadleaf is the only commerce framework designed for customization; this allows retailers to build the online experiences that differentiate them from the pack.

Combine Multi-Store capabilities with all of the Digital Experience Platform features Broadleaf has to offer, from search and targeted content, to responsive catalog management, Broadleaf has you covered.

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The Power to Boost Conversions

Omnichannel Features

Combine Omnichannel capabilities with all of the digital experience platform (DXP) features Broadleaf has to offer, from search and targeted content to responsive catalog management.

Curated Experiences

Tailor the customer journey, boost brand loyalty, and improve conversion rates with Broadleaf’s intuitive Content Management System (CMS).

  • Create customer segments and deliver personalized experiences based an unlimited number of stackable parameters - including geography, site searches, order history, items in cart, etc.
  • Define content zones and assign rules for rendering custom landing pages, content items, media assets, ad spots, offers, associated products, in-cart messages, and more.
  • Assign user roles for permission-based management across site edits, approvals, and scheduled deployments.
Broadleaf Commerce Omnichannel Curated Experiences

Precision Marketing

With just a few clicks, marketing teams can create bundled offers, BOGO promotions, end-of-season sales, on-site advertising, in-cart messages, generate unique offer codes, and design customer loyalty program incentives.

  • Personalize the customer experience and improve conversions with campaign-specific landing pages, targeted content, bundled offers, and promotional messages.
  • Enable teams to create customer segments based on location, date, customer segment, cart-contents, total spend, and more using Broadleaf's powerful rules engine.
  • Designed to support traffic spikes and high-volume transactions, approach flash sales, Black Friday, and Cyber Monday with confidence.
Broadleaf Commerce Omnichannel Precision Marketing

Discoverable Products

Make it easy to instantly connect your customers with the products they seek, with search engine friendly URL structures, Broadleaf Site-Search and SEO features backed by SOLR.

  • Create custom URLs for any content item, product, and category or allow Broadleaf to automatically render URLs and generate sitemaps following SEO best practices.
  • Organize products into categories with dynamic search facets and allow customers to search results across a variety of criterion.
  • Boost search results based on flexible relevancy rules, including preferred vendor, profit margin, or any other business objective.
Broadleaf Commerce Omnichannel Discoverable Products

Inventory Management

Generate new catalogs, define offers and promotions, and even select pricing parameters with Broadleaf’s Catalog Management system.

  • Reduce time-to-market by sharing product detail themes across an entire catalog or create custom product detail pages as desired.
  • Assign product attributes - including names, descriptions, digital media assets, categories, shipping options, and URL information.
  • Implement catalog-based marketing incentives for cross- and up-sell promotions.
  • Link associated products from a single catalog or coordinate between multiple catalogs, create messaging, and set targeting parameters for personalized promotions.
Broadleaf Commerce Omnichannel Inventory Management

Order Lifecycle Management (OLM)

Maintain visibility post-sale and outfit customer service representative (CSR) teams with tools to track order history, fulfillment, blocked orders, fraud alerts, issue customer credits, and more.

  • Streamline order processes and provide post-sale transparency with robust order search mechanisms.
  • Push order updates, trigger alerts for shipping notifications, and integrate the system with customer relationship management (CRM) tools, including SalesForce.
  • Easily integrate with warehouse and fulfillment systems to provide an accurate view of the order, split orders, and coordinate RMA processes.
  • Provide customers with self-service capabilities, including cancellations and product returns.
Broadleaf Commerce Omnichannel Order Lifecycle Management

Flexible Administration

Broadleaf’s role- based admin supports the ability to allow store managers to maintain data about their store including the basics like store hours.

  • More powerful usages include the ability for stores to provide targeted messaging and promotions to customers who have selected their store.
Broadleaf Omnichannel Flexible Administration Feature

Omnichannel Integration

Bridge digital and brick-and-mortar experiences with a system that enables customers to shop whenever, wherever. No longer worry about your platform’s ability to tie into your existing internal systems, with Broadleaf Commerce, out-of-box API integrations are a breeze.

  • Integrate with store systems to provide store-specific inventory and pricing.
  • Allow shoppers to buy online, pick-up instore, or both within the same cart.
  • Tie into your existing internal systems, with Broadleaf Commerce out-of-box APIs.
Broadleaf Omnichannel Integration Feature

Multi-Channel Marketing

Build brand loyalty with omnichannel experiences exclusively tailored for your audiences.

  • Create customer segments and deliver targeted offers based on an unlimited number of stackable parameters - including geography, site searches, order history, items in cart, loyalty status, and order totals.
  • Define content zones and assign rules for displaying custom landing pages, content items, media assets, and more.
  • Assist on-site browsing with Smart Search, providing type-ahead, mistype corrections, and the ability to search products based on ranges.
Broadleaf Omnichannel Marketing Feature
Broadleaf Commerce Multi-Store Featured Clients

Client Testimonials

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