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Premier Safety’s Proven Success Using Broadleaf Commerce for B2B eCommerce

Premier Safety, single-source provider for safety and environmental solutions, announces it has proven success using Broadleaf Commerce as its next-generation eCommerce platform.

"Implementing Broadleaf Commerce was a strategic investment in a next generation digital platform that addressed the evolving buying habits of our customers. Our new platform has been instrumental in increasing our online visibility, site speed and dramatically improved our site traffic, lead generation, and conversion. We continue to partner with Broadleaf and are impressed with their level of service and consider them a key digital partner in helping drive our online business. They are proactive and responsive, and work as an extension of our digital team," stated Janet Donnelly, Vice President of Marketing and Digital Strategy at Premier Safety. "We can now continue to grow quickly with a platform that grows, and evolves with us, which is essential to the success of our company."

After a four-month migration to a Broadleaf hosted platform and subsequent year of operations, Premier Safety experienced site speed increased by over 500%. In turn, this created massive improvements in other areas, with daily time on site improved by 289%, an increase in daily page views per visitor by 163%, and a decreased bounce rate by 30%, all leading to higher online revenue. Broadleaf's powerful customizations allow Premier Safety to redefine their fulfillment, billing, and invoicing processes. The solution also provides improved search with suggestive search and SEO capabilities to better assist customers.

"The Broadleaf B2B Solution boosted Premier Safety's ERP [Enterprise Resource Planning] and increased their overall digital presence with a 38% increase in their Alexa Rank," said Elbert Bautista, Senior Architect at Broadleaf Commerce. "Their customizations also allow for account specific catalogs, payments, and pricing for unparalleled user experience."

Trusted by leading brands, including O'Reilly Auto Parts, The Container Store, Tuesday Morning, and ICON Health & Fitness, Broadleaf provides robust B2C, B2B, Multi-Site, Marketplace, API Commerce, and Multi-Tenant/SaaS Enablement platform solutions to support enterprise commerce. For more information about the new Premier Safety system implementation or the Broadleaf Commerce platform solution, visit: www.broadleafcommerce.com.

About Premier Safety

Premier Safety partners with the highest quality companies to help our customers protect their people, communities, and environment from natural and man-made hazards.


We align companies to better serve you. We provide a broad range of products and support to address your industrial hygiene, respiratory, sampling, monitoring, confined space, and lone-worker safety applications - all in one convenient location. Our experienced team members are committed to building partnerships with our clients and promoting the wellness of your people.

About Broadleaf Commerce, LLC

Broadleaf Commerce, an Inc. 5000 company, provides B2B and B2C eCommerce platform solutions to simplify the complexities of multi-channel commerce and digital experience management. As the market-leading choice for enterprise organizations requiring tailored, highly scalable commerce systems, Broadleaf is fully customizable and extensible. Trusted by Fortune 500 corporations, Broadleaf provides the framework for leading brands, including Pep Boys, The Container Store, and O'Reilly Auto Parts. For more information visit: http://www.broadleafcommerce.com/.