Broadleaf Commerce has signed up Emax Electronics, part of the Middle East retail conglomerate Landmark Retail, as a top client for their eCommerce microservices. After a thorough review, Landmark Retail selected the Broadleaf Commerce platform as a preferred partner for MACH solution (Microservice-based, API first, Cloud native, and Headless) that seamlessly manages the multi-site, multi-catalog, multi-region, and multi-brand business complexities the business requires - with a single codebase and back-office administrative console.

Broadleaf’s Microservice-based platform has been initially deployed on the organization’s self-managed Microsoft Azure cloud infrastructure for the EMAX brand. Landmark Retail will continue to migrate legacy Commerce platforms for their popular homegrown brands - Centrepoint, Splash, Babyshop, Lifestyle, Shoemart, Max, Home Centre, and Home Box - to Broadleaf in a phased approach across other regions.

“Broadleaf not only provides us with modern technology which will allow us to innovate in the future more rapidly,” commented Vinay Kumar, CTO at Landmark Group, “we also have more control of our Commerce platform, with the ability to choose the deployment model that makes sense for each line of business as well as have access to source on a platform made to be extended to meet our specific business needs, which makes application development much faster than with a ‘black box’ solution.”

“With Landmark Group’s migration of multiple platforms to Broadleaf covering the MENA and Southeast Asia regions for a variety of Retail brands, we knew Broadleaf’s Composable nature gave Landmark the best flexibility to handle complex business scenarios across each brand and geography,” stated Brad Buhl, CRO at Broadleaf Commerce. “With a single Broadleaf Microservice-based platform, Landmark can have different deployment, integration, and site configuration strategies to best serve brand and region-specific customer needs, both now and in the future.”

For more information about the new Landmark Group platform or the Broadleaf Commerce platform solution, visit


Founded in 1973 with a single store in Bahrain, the Landmark Group has successfully grown into one of

the largest and most successful retail and hospitality conglomerates in the Middle East and India, with a

growing presence across South East Asia and Africa. Consistently striving to deliver exceptional value,

Landmark Group has over 42,000 employees, operates over 2200 outlets with a retail presence of over 30

million sq. ft. across 24 countries. For more details, log on to:

About Broadleaf Commerce, LLC

Broadleaf Commerce believes in furthering commerce innovation and empowering teams to solve complex B2B and B2C challenges across catalog (PIM), content (CMS), Unified, Multi-site, and Marketplace solutions. As the leading choice for enterprise organizations requiring open technologies that are highly extensible, customizable, and scalable, Broadleaf provides an eCommerce platform built on cloud-native microservice architecture and supported by a team of expert engineers and consultants. For more information, visit: