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ICON Health & Fitness Selects Broadleaf Commerce for Multi-Site eCommerce Solution

ICON Health & Fitness (ICON), world leader of innovation, design and distribution of health and fitness equipment, announces it has selected Broadleaf Commerce as its next-generation eCommerce platform.

Managing several premier brands under the ICON name created intricate customization and multi-site requirements. ICON closely evaluated the Broadleaf platform to determine its ability to solve catalog, integration and scalability complexities across multiple web properties. Proven to boost development velocity and enhance SEO capabilities, the newly deployed ecosystem consolidates the operations of 15 ICON websites, including NordicTrack, ProForm, Altra Running, FreeMotion and iFit.

“A primary benefit of Broadleaf is its multi-site management capabilities, allowing us to write once and deploy everywhere - giving us a much faster rate of application development,” stated Tracy Cox, I.T. eCommerce Manager at ICON Health & Fitness. “The Broadleaf system is currently performing at a rate two times faster than our former system; deployments that previously took one to two hours are now completed in six minutes.”

“As the world’s leading distributor of exercise equipment, running shoes and other fitness gear, ICON manages a wide range of brands and innovative technologies,” said Elbert Bautista, Senior Architect at Broadleaf Commerce. “In partnership with the ICON team, we’ve worked to implement a customized multi-site solution to streamline business processes and developer workflow. Sites that were operating on various platforms can now be managed through one centralized environment.”

Dedicated to delivering seamless customer experiences, tests performed by ICON have indicated the system’s ability to support a 500% increase in orders-per-minute. For more information about the new ICON system implementation or the Broadleaf Commerce platform solution, visit: www.broadleafcommerce.com.

About ICON Health & Fitness

ICON Health & Fitness designs, markets and manufactures innovative fitness, health, outdoor products, services and technology.

ICON Health & Fitness has a 40-year history of helping people achieve their health and fitness goals with products from premier brands including NordicTrack, ProForm, Altra Running, iFit, FreeMotion, Weider and Weslo. ICON's worldwide headquarters are located in Logan, Utah with offices located throughout the world.

For more information visit http://www.iconfitness.com/.

About Broadleaf Commerce, LLC

Broadleaf Commerce provides B2B and B2C eCommerce platform solutions to simplify the complexities of multi-channel commerce and digital experience management. As the market-leading choice for enterprise organizations requiring tailored, highly scalable commerce systems, Broadleaf is fully customizable and extensible. Trusted by Fortune 500 corporations, Broadleaf provides the framework for leading brands, including Pep Boys, The Container Store, and O’Reilly Auto Parts.

For more information visit http://www.broadleafcommerce.com/.