Augmented reality company castAR has selected Broadleaf Commerce, the open-source platform provider for customizable eCommerce solutions, to build a marketplace environment for developers to upload and develop their own projects. Known for supporting the online shopping experience for retail brands, including The Container Store, Pep Boys, and ICON Health and Fitness, Broadleaf was chosen by castAR after carefully evaluating the framework’s extensibility and scalability. castAR will leverage the framework to build an environment unique to any current or previous Broadleaf Commerce implementations.

“Augmented reality will fundamentally change how people play and work together and we’re excited to be working to bring this technology to consumers in 2017,” stated Walter Hsueh, Director of Engineering at castAR. “We looked at several customizable Java frameworks and found that Broadleaf was best-suited to meet our needs for an open, scalable architecture.”

“We are so excited to see castAR leveraging Broadleaf in such a fun way,” said Brad Buhl, COO of Broadleaf Commerce. “Augmented reality is poised to become a disruptive technology and castAR is uniquely positioned as an early mover and leader in the space. We’re excited they’ve chosen to partner with Broadleaf for the ability to deliver unique online and in-game eCommerce experiences.”

Based on Java and Spring technologies, the Broadleaf framework will enable castAR to provide customers optimized omni-channel experiences, supporting both the castAR online store as well as the developer marketplace.

For more information about the eCommerce platform provider, or to learn more about the new partnership, visit:

About castAR

castAR is developing an augmented reality entertainment platform that transforms a user's physical environment into a digital playground, combining hardware and software to create playful, social and approachable experiences. Funded by Playground Global, castAR aims to bring augmented reality to mainstream adoption. To learn more about castAR, please visit

About Broadleaf Commerce, LLC

Broadleaf Commerce provides B2B and B2C eCommerce platform solutions to simplify the complexities of multi-channel commerce and digital experience management. As the market-leading choice for enterprise organizations requiring tailored, highly scalable commerce systems, Broadleaf is fully customizable and extensible. Trusted by Fortune 500 corporations, yet priced for the mid-market, Broadleaf provides the framework for leading brands, including Pep Boys, The Container Store, and O’Reilly Auto Parts. For more information, visit: