Broadleaf Commerce, the eCommerce platform solution provider for enterprise commerce brands, including O’Reilly Auto Parts and The Container Store, has announced their participation at the 2016 Internet Retailer Conference and Exhibition (IRCE). At the conference, Broadleaf will unveil new eCommerce management solutions surrounding Multi-Tenant and B2B platform features, and provide eRetailers the ability to create and demo interactive web stores. With more than 600 companies filling the 250,000 square-foot showroom floor, IRCE is the largest display of eCommerce technology and services. The exhibition will take place in Chicago from Tuesday, June 7 through Thursday, June 9.

Located at booth #540 in the exhibit hall, Broadleaf will provide retailers with interactive web store management experiences, allowing visitors to personally manipulate a retail store environment. Additionally, retailers will have an opportunity to maneuver the demo with hands-free Leap Motion technology. Broadleaf product reveals during IRCE will include new Multi-Tenant and B2B platform offerings at 10:30am and 2:00pm, respectively, on June 8.

“We’re excited to show commerce teams at IRCE how easy managing an enterprise-level site can be,” stated Brian Polster, CEO of Broadleaf Commerce. “Our clients continue to reaffirm us as the best commerce framework for building complex or highly customized solutions. We look forward to seeing if our recent improvements with B2B and Multi-Tenant features resonate with the needs of IRCE attendees.”

The new administrative features have been introduced to the eCommerce solution to help streamline the website management process within Broadleaf. With Broadleaf, retailers can increase conversion rates by easily targeting offers and promotions to the right customer at the right time. “Broadleaf knows a customer’s site behavior,” stated Brad Buhl, COO of Broadleaf Commerce. “This data enables relevant offers to be made and marketed to the customers while they’re visiting the site, and not just through email follow-ups.”

Understanding the importance of remaining agile in an evolving market, Broadleaf’s modular architecture boasts a feature set trusted to support Fortune 500 enterprises - yet is priced for the mid-market. Those interested in learning more about Broadleaf may do so during the conference at booth #540, or contact Broadleaf directly at

About Broadleaf Commerce, LLC

Broadleaf Commerce provides B2B and B2C eCommerce platform solutions to simplify the complexities of multi-channel commerce and digital experience management. As the market-leading choice for enterprise organizations requiring tailored, highly scalable commerce systems, Broadleaf is fully customizable and extensible. Trusted by Fortune 500 corporations, yet priced for the mid-market, Broadleaf provides the framework for leading brands, including Pep Boys,The Container Store, and O’Reilly Auto Parts. For more information, visit: