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catalog browsing
- Multiple images per product
- Related products
- Support for product SKU

catalog management
- Enhanced SEO
- Product can be in multiple categories
- Flexible product and category Templates
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promotions
- Percent Off, Amount Off, and Fixed Price Offers
- Set Start and End Dates For Offers
- Buy x Get y offers

promotions management
- Create Offers that are automatically available
- Create Offers that require the customer to enter a code
- Create Free or Discounted Shipping Offers
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dynamic content
- Manage custom pages
- Load images, pdf, videos and other assets
- Support for CDN

content management
- Manage ads through the Broadleaf admin
- Target content based on customer attributes
- Preview changes in a sandbox environment
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cart and checkout
- Guest checkout
- Named carts (e.g. wishlists)
- Extensible checkout workflows

pricing and shipping
- Flexible payment workflow
- Support for sales price and retail price
- Gift card payment
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customer account
- Create Account
- Customer Login/Logout
- Add Unlimited Addresses

order management
- View order history
- Lookup Order by Number and Zip Code
