Enterprise eCommerce Platform Features?

Broadleaf provides the most sought-after functionality for supporting omni-channel B2C, B2B, and B2B2C eCommerce at the best value in the market. Every solution can be customized to ensure your eCommerce site is tailored to your specific requirements. Robust functionality within a lightweight framework lend to some of the characteristics that cause Broadleaf to stand out from the rest. Never feel restricted by a features list again.

Shopping Cart

Everything you've come to expect from an eCommerce platform, including the ability to manage a cart and checkout process, is included - not to mention the ability to tie Marketing and Merchandising promotions to what's in the cart.

cart Image
Cart Operations

Increase conversion rates with targeted messaging and offers sent directly to your customer's cart. Are they $10 away from a free goodie? Are you offering a bundled offer that includes something already in their cart? Automate processes to boost sales - without developer assistance. Registered and unregistered guests benefit from all of the standard functionalities they're come to expect during a modern shopping experience - with the ability to add, update, and remove items from a cart as they please.


By default, Broadleaf Commerce supplies activities for executing pricing, payment, and order reset. Additionally, the system enables the site to connect directly with fulfillment providers to expedite the shipping process. The checkout process can also be used to trigger automated eMails, informing customers of their order status.

Payments & Promotions

Pay for items in a cart using multiple methods, from credit and debit to virtual currency and digital gift cards. The system enables payment gateways and the ability to apply store credit or promotions in the cart for redemption during the checkout process.

Offers & Promotions

Target any customer, anywhere. With the industry's most powerful rules-based engine, Broadleaf provides the ability to target offers based on items, orders, device, geography - be as granular as you choose. In just a matter of clicks, create offers from scratch or combine existing conditions and sub-conditions to craft your promotion.

From BOGO to up-sell to personalized offers, Broadleaf has you covered.

offers Image WATCH THE VIDEO
Offers & Discounts

Price inventory to move whenever and however you see fit. It’s never been easier for marketing teams to create bundled offers, end-of-season promotions, on-site advertising, in-cart messages, unique offer codes, and customer loyalty program incentives – with the ability to combine conditions and sub-conditions.

Personalized Ad Targeting

Set triggers to automate marketing messages and offers. Connect offers to items in a customer's cart, loyalty status, order total, time of day, product categories - each be specifically targeted individually or in combination. Be as granular as you choose with targeting parameters - it's effortless in the Broadleaf website management interface.

Promo Codes

Set up a single promo code or generate a series of promo codes for one-time or multi-use. Within the admin, select your start and end dates as well as the number of uses permitted per code. Create any promotion you like, and attribute to your promo code(s) in just a few clicks.

Content Management System (CMS)

In addition to the basic management of products and catalog information, Broadleaf provides a WYSIWYG editor to manage items such as blogs and other pre-defined content pages. In fact, we run Broadleaf's website on our own CMS!

content Image WATCH THE VIDEO
Workflow & Approval

Every content and workflow change in Broadleaf is able to filter through approval process internally so a supervisor can approve or reject changes with notes for internal review. With a single hub for changing website content and commenting internally (with audit-ability), Broadleaf simplifies website management processes.

Content Editing

Using a WYSIWYG interface that also accepts markdown, Broadleaf's content editing capabilities can be set at page or widget level, with the ability to setup structured fields for content and full page layouts. Content can further be displayed based on Broadleaf's powerful targeting engine, ensuring your personalized content reaches the optimal customer segment.

Sandbox Environments

Do more. Faster. Create, collaborate, preview, and schedule automated deployments – without the help of IT. Deal with seasonal merchandise rotations? Deploy the season’s newest merchandise in tandem with new site content, new markdowns on last season’s merchandise, and new graphics promoting it all.

Product Management

Define categories for your products (PIM) within the Broadleaf system. Then, add product names, descriptions, marketing information, digital assets, prices, product options, shipping options, related media, URL information, and more.

products Image WATCH THE VIDEO

Global commerce capabilities are here. Manage currencies across different geographies and tie into real-time conversion rates or display prices independent of conversion rates. Broadleaf also integrates into tax systems to cleanly manage varying tax districts.

Product Options

Sell t-shirts, shoes, or concert tickets? Create product options around any number of variables – including color, size, decimals, dates, titles, text, and more. Need to attribute three different variables to a product – maybe (RED), size (10.5), (MENS) to a shoe style? No problem.

Product Information Management (PIM)

One interface to manage it all. Picture and media descriptions, start and end date availability, tax and price list data, cross and up-sell products, category and featured attributes, SKU creation and management, shipping and fulfillment options, real-time inventory management and available quantity updates – all within your eCommerce site management system.


Manage multi-tenant, multi-site, multi-currency, and multi-channel capabilities through one system. Ideal for managing multiple brands, franchises, marketplace vendor models, and merchant storefronts (similar to Etsy and Amazon), Broadleaf is the platform designed for your multi-everything needs. Read all about the platform designed for your multi-everything needs.

multi-everything Image WATCH THE VIDEO
Multi-Site / Multi-Tenant

Manage multiple disparate websites or manage a website with multiple, independent, vendor-managed web stores housed within it. Set permissions for admin privileges based on role or user type. Manage it all within one commerce solution.

Multi-Channel / Multi-Device

Enable customers to purchase through a multitude of channels and devices including smart phone, tablet, APIs over Smart TV, gaming consoles/in-game apps – wherever your customers are. Display targeted content based on device, or take advantage of mobile-based B2B capabilities – it’s time to boost sales through heightened accessibility.

Multi-Currency / Multi-Lingual

Global commerce is knocking. Borderless eCommerce capabilities allow you to capitalize on every sales opportunity. Broadleaf offers full internationalization (i18n) enablement, as well as geographical pricing and currency adjustments – providing customers everywhere tailored shopping experiences.

Order Lifecycle Management (OLM)

Enhance post-sale experiences by providing customer service representatives with tools to effortlessly assist – from order placement, to blocked orders, fraud alerts, fulfillment, returns processes, and more. Broadleaf enables order status notification eMails, split orders, fulfillment categories, and RMA processes - one system to connect websites to warehouses.

orders Image WATCH THE VIDEO
Order Management

With integrations into popular fulfillment carriers, including UPS, USPS, and FedEx, allow both registered and guest users to track order status and receive order updates via their preferred channels.

Order and Payment History

Powerful search capabilities enable CSR teams to quickly locate past orders, payments, and items based on any given order attribute. Additionally, marketing teams can utilize past order data to create customer profiles – heightening targeting marketing efforts through customer profiles.

Detailed Order Information

Essential for audit and CSR purposes, the Broadleaf system tracks dates, adjustments, codes, payments, and fulfillment group data – in addition to standard order items, status, and basic attributes.

Customer Management

Registered or unregistered, with or without contact information, Broadleaf tracks customer attributes across a multitude of features – ideal for strengthening marketing and merchandising team efforts. From custom pricing, to targeted offers, to custom-generated site content – teams can provide the tailored user experiences today’s shoppers have come to expect.

customers Image WATCH THE VIDEO
Price List Management

Optimize your pricing strategy with the ability to assign pricing based on geography, customer segment, device, or any other variety of filters assigned via the Broadleaf administrative interface.

Registration Management

Provide registered users with access to easily see and edit account and profile information, view orders, manage passwords, adjust shipping addresses, and maintain wish lists.

Account Management

Not only may CSRs and admin users create, edit, and delete contact information as well as payment methods, but also set pricing specific to customers or groups and create new data specific to customers. Yet another function that can be applied across all of Broadleaf's workflow features.

Framework Features

No two businesses are exactly alike – and it’s likely your business system requirements will evolve over time. As the leading system for streamlined customization, the Broadleaf framework is 100% open source, with clearly defined extension points. Feel free to extend any entity, add your own custom entities, integrate to any existing business system, or replace/extend any service, DAO – even create custom controllers. Take a peek at the tech stack, explore the code base, and join the forums to engage with the Broadleaf community.

framework Image
Custom Fields

With the ability to add or extend your own custom fields with just a few clicks in the admin interface, custom controllers mean there’s no limit to the additional attributes you can assign to customers and products.


Broadleaf's Enterprise Edition has been battle tested and proven to be performant at the highest volumes proven in a Scalability study done in connection with Rackspace.


Broadleaf’s Enterprise Edition license includes 24/7 professional support with service license agreements (SLAs) guaranteeing response times and mutually defined best practices for problem notification and escalation procedures.