About Tandem Theory
Tandem Theory develops highly effective customer engagements for clients. Developing custom hub-and-spoke models -- strategy is at the hub, and the spokes become best in class delivery channels. Spokes may include existing agencies, vendors, and technology partners across marketing channels and media. The value created for clients is twofold. First, Tandem Theory cuts through the noise to let clients know what’s important (and what’s not). Second, Tandem Theory navigates across a variety of relationships in order to maximize productivity and optimize business results. Tandem Theory is a new breed of agency, free from the bloated layers of delivery channel experts and account personnel that most agencies have had to hire in order to provide “full service” delivery capabilities. Tandem Theory does not mark up or profit from 3rd party technologies – Tandem Theory uses best of breed and/or leverage existing investments that clients have already made. Tandem Theory believe that each client should always have access to strategists who understand that it all starts with a holistic customer engagement solution.