”Digital commerce business models are evolving toward more-complex offerings beyond just selling simple, physical products. This is especially prevalent for marketplaces”

Gartner, Market Guide for Marketplace Operation Applications, Jason Daigler, Sandy Shen, 14 March 2022 GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally, and is used herein with permission. All rights reserved. Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

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