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USE CASE: Trusted by Professionals
Distribution services within healthcare becomes more crucial everyday with the advancement of modern medicine.

One of the leading pharmaceutical distributors leads the charge with a large catalog including generic, brand and specialty pharmaceuticals, injectables, vaccines, diagnostic tests, medical and surgical supplies, as well as prescription and over-the-counter pet medications.

THE CHALLENGE

Distributing a wide variety of pharmaceuticals within the United States, Puerto Rico, and the Virgin Islands, a leading pharmaceutical distributor sought after a new B2B eCommerce platform capable of handling complex catalog needs.

KEY CHALLENGES

  • Customer-specific pricing
  • Gated catalog access
  • Minimal ongoing IT involvement

The leading pharmaceutical distributor needed a framework which could support customer specific pricing and gated catalog access. In addition, the leading pharmaceutical distributor required a scalable solution capable of expediting order processes and not require ongoing IT involvement.

THE BROADLEAF SOLUTION

Leveraging the Broadleaf Commerce B2B solution, the pharmaceutical distributor was provided with a multitude of features to automate purchase processes and fortify the consumer-business relationship. Other assets included Contract Pricing available by client, as well as Account registration made to be required up-front. Features including “Minimum number of days per customer usage” for Offers and “Is within x days” functionality for date rule builders were also added to the platform.

HOW WE DID IT BETTER

  • Broadleaf B2B Commerce Solution
  • Custom features including Future Credit Offer
  • Commerce, PIM, OMS, and CMS feature sets
The pharmaceutical distributor also utilized the Future Credit feature to enhance the offer engine. In addition, the pharmaceutical distributor leveraged the Broadleaf Admin Console, providing the ability to completely manage workflow and approval processes from one place.

THE BUSINESS IMPACT

Utilizing the Broadleaf Commerce B2B solution and Admin Console immensely simplified workflow and approval processes for the leading pharmaceutical distributor. The many rich B2B features such as contract specific pricing allowed for the pharmaceutical distributor to stay competitive and make changes on the fly. The pharmaceutical distributor saw an increase in sales and client retention as a result.

BROADLEAF RESULTS

  • Increase in site traffic and performance
  • Control workflow processes with centralized admin
  • Growth in online revenue
“Broadleaf’s extensibility allowed the pharmaceutical distributor to integrate data from the mainframe to automate complex Promotions, Price Discounts and Quote requests.” Said Kelly Tisdell, Senior Solution Architect, Broadleaf Commerce. “Broadleaf delivered higher margin, transparent client interactions to the pharmaceutical distributor, fully integrated to their legacy technology.”

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