O’Reilly Automotive, Inc. selected Broadleaf Commerce as its next generation eCommerce platform to meet the complex requirements of the automotive aftermarket industry. O’Reilly sought advanced merchandising and marketing functionality, evaluating Broadleaf to determine its ability to handle the catalog, integration, and scalability needs.
“Within a few weeks, Broadleaf proved their ability to handle our complex challenges, including the ability to scale to millions of SKUs and handle our store integration requirements,” stated Jeff Lauro, SVP of Information Systems at O’Reilly. “With the move to Broadleaf, we will be able to modernize the overall experience for our customers.”
“The Broadleaf framework is designed for customization,” said Brian Polster, CEO of Broadleaf Commerce. “Although we have provided solutions for the automotive aftermarket industry before, O’Reilly’s requirement for deep omni-channel integration across thousands of stores was an interesting challenge. We worked together with the O’Reilly team to prove that Broadleaf could sufficiently address these problems and are excited about partnering with O’Reilly to help them achieve their vision.”
Courtesy of newly heightened merchandising and marketing functionalities, the platform will allow O’Reilly to provide customers with a uniform and optimized online and mobile experience - including enhanced on-site search mechanisms and tailored content delivery.