About the Author

Chris Kittrell

Sr. Software Engineer

Published
in Business 4 min read

Win Over New Customers With Offers and Promotions

According to a study by The E-Tailing Group, 47% of online customers rarely or never buy full-priced items. Leveraging offers and promotions with your online business helps drive sales and heighten on-site marketing capabilities.

Broadleaf’s Offers and Promotion engine gives the granular ability to target promotions, boosting customer loyalty and influencing buy behavior. For common templates, Broadleaf offers out-of-box configuration for BOGO (Buy One, Get One Free), customer loyalty, free shipping, classic percentage off deals and more, as well as providing an intuitive interface to build your own custom offers with stackable and combinable rules. Because these offers can be item specific, you always have control over how your inventory moves and at the price you see fit.

Promoting offers through banners, marketing messages, and cross- / up-sell segments are just as easy and detail oriented to set up as the offers you create. For example, rewarding loyal customers by creating exclusive offers with targeted promotion messages. Who wouldn’t want to see a 20% off banner just for signing up with a loyalty program?

Targeting through promotion messages is only one avenue to drive sales and reward customers. Providing promo codes, including unique promo codes for targeted email campaigns, promo phrases for targeted digital and traditional advertising, as well as time sensitive promo offerings are all easily managed through Broadleaf’s intuitive Admin Console. So, would you like to make a deal?


If you’d like to know more about Broadleaf’s Offers and Promotions for your online business, request a 1:1 demo of the platform or contact Broadleaf to tell us more about your eCommerce needs.