During a live web event on May 17, Broadleaf Commerce, the enterprise software provider for leading Fortune 500 companies, will review how the Broadleaf solution handles various B2B business models. The web event, ‘Platforming for B2B Commerce with Broadleaf’, will focus on utilizing the Broadleaf solution to support three of the most common business models: B2B Direct Sales to Accounts, External Procurement Integration with PunchOut2Go, and the Multi-Tenant Marketplace model.
'Platforming for B2B Commerce with Broadleaf' will demonstrate Broadleaf’s ability to handle:
- Complex pricing models
- Contract pricing
- Multiple accounts
- External procurement system integrations
- Marketplace model
“B2B business models can be very complex and can vary drastically depending on industry,” stated Elbert Bautista, Senior Architect at Broadleaf Commerce. “During the web event, we'll cover three common B2B models and demonstrate how our platform can handle many of their unique business processes.” According to a recent Point B article, 93% of B2B buyers prefer to buy online once they’ve discovered what to buy. Implementing B2B features, like quick and easy bulk orders, combined with B2C merchandising tools enables enterprises to simply increase online B2B conversion rates.
About Broadleaf Commerce, LLC
Broadleaf Commerce provides B2B and B2C eCommerce platform solutions to simplify the complexities of multi-channel commerce and digital experience management. As the market-leading choice for enterprise organizations requiring tailored, highly scalable commerce systems, Broadleaf is fully customizable and extensible. Trusted by Fortune 500 corporations, yet priced for the mid-market, Broadleaf provides the framework for leading brands, including Google, The Container Store, O’Reilly Auto Parts, and Vology. For more information, visit: http://www.broadleafcommerce.com/