Webinar Reveal: Customizing Search Results with Broadleaf Commerce
Broadleaf Commerce, the open source software provider for building customized eCommerce solutions, proudly announces an upcoming web reveal of new search management features during the 'Customizing Search Results with Broadleaf Commerce' web event on October 20, 2015 at 10am CST.
As the eCommerce platform solution provider for enterprise commerce brands, including The Container Store and Pep Boys, Broadleaf leverages the power of the Solr indexing server, providing high-volume online stores the ability to handle a myriad of simultaneous searches. Merchandisers are now able to optimize product placement and content search results. Broadleaf?s content management system (CMS) heightens the ability for eCommerce teams to display the tailored search results today's customers have come to expect.
The web event will show attendees how Broadleaf Commerce Search can create:
- Increased Findability
- Better Navigation
- Improved Merchandising
- Personalized Marketing
- Increased Profitability
"Search management is an integral part of any online business," stated Brad Buhl, COO of Broadleaf Commerce. "This has classically been enabled through expensive, 3rd-party solutions that require complex integrations into eCommerce platforms, and now is available within the Broadleaf framework, seamlessly integrated across content, product, and catalog management feature sets." According to a study done by Brafton, '71% of enterprise purchase decisions in the United States begin with research conducted on a search engine.'
"With Broadleaf's user-friendly admin, merchandisers are now able to utilize product positioning at the site-level to easily manage site-search results," said Nick Crum, Software Engineer at Broadleaf Commerce. "We've made it easy to define rules and appoint parameters in order to boost search results based on keywords, manufacturer, product description, profit margin, and more."
For further eCommerce news and updates follow Broadleaf on Twitter, @broadleaf, or subscribe to the monthly Broadleaf 'Leaflet' Newsletter.
About Broadleaf Commerce, LLC
Broadleaf Commerce is the owner of an open source eCommerce framework targeted at facilitating the development of enterprise-class, commerce and content-driven sites by providing a robust data and services model, a rich administration platform, and specialized tooling that takes care of core commerce functionality - providing the framework for companies such as The Container Store, Pep Boys, and Vology.