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Broadleaf Commerce Adopts Spring Boot, Announces New Merchandising Features in Version 5.2

Broadleaf Commerce, the leading digital experience platform (DXP) for customizable commerce solutions announces the release of version 5.2 (v5.2). With v5.2, Broadleaf enterprise users benefit from expanded merchandising features, Spring Boot compatibility, and new out-of-box integration options.

Included in the release are enhanced merchandising features, including A/B testing with Google Experiments, affiliate order tracking, and landing page-driven discounts. Users now have the ability to more easily create product offers based on customer segments and locale, as well as generate targeted content and pricing using geotargeting.

“A/B testing integrates Broadleaf CMS with Google Experiments to give users precise control of content variation within each page,” stated Chris Nail, Software Engineer at Broadleaf Commerce. “Users will also be able to establish rules that allow them to choose the participants for testing.”

Accompanying the newest merchandising features, v5.2 of the Broadleaf framework includes expansive architecture upgrades, including first-class Spring Boot support, batch import, and OMS APIs. With the addition of Spring Boot, users can expect flexibility in deployment options as well as simplification of configuration.

“Broadleaf 5.2 makes significant progress to reducing the time to market for implementations,” stated Brian Polster, CEO of Broadleaf Commerce. “This release standardizes configuration around well-known patterns provided by Spring while also providing new, standard APIs for importing data and integrating order data between Broadleaf and back-end systems such as ERPs and fulfillment systems.”

Broadleaf Commerce provides robust B2C, B2B, Multi-Site, Marketplace, Multi-Tenant Enablement, and API Commerce solutions to support enterprise-level commerce for leading brands - including O’Reilly Auto Parts, The Container Store, and ICON Health & Fitness. For more information about the Broadleaf Commerce solution, please visit http://www.broadleafcommerce.com.

About Broadleaf Commerce, LLC
Broadleaf Commerce provides B2B and B2C eCommerce platform solutions to simplify the complexities of multi-channel commerce and digital experience management. As the market-leading choice for enterprise organizations requiring tailored, highly scalable commerce systems, Broadleaf is fully customizable and extensible. Trusted by Fortune 500 corporations, Broadleaf provides the framework for leading brands, including O’Reilly Auto Parts, The Container Store, and ICON Health & Fitness. For more information, visit: http://www.broadleafcommerce.com/