Broadleaf Commerce, the eCommerce platform solution provider for enterprise commerce brands, including Pep Boys and The Container Store, has announced an upcoming presence at the 2016 National Retail Federation (NRF) conference where Broadleaf will provide eRetailers the ability to create and demo an interactive web store. NRF’s annual trade show, given the moniker “Retail’s BIG Show”, is the go-to event where industry professionals can enjoy all things retail. With more than 33,000 registrants occupying a two-story expo hall, retail professionals attending NRF are able to discover and shop for eCommerce technology and services. The conference will take place in New York City from Sunday, January 17 through Wednesday, January 20.

Broadleaf, recently praised alongside partner Credera for its intuitive framework in a recent NRF STORES Magazine article, will have monitors on their first-floor booth, permitting passersby to observe live demos taking place. Retailers can expect to experience website management utilizing Broadleaf’s new UI, which now includes hierarchical category lookup and enhanced asset management capabilities. Interested retailers may contact Broadleaf to schedule one-on-one private demonstrations or a session with a technical architect for a deeper discussion of the framework and its core functionalities.

“We are excited to discuss commerce challenges with the attendees at NRF and to show off recent advancements in the Broadleaf framework that can help to solve them,” stated Brian Polster, CEO of Broadleaf Commerce. “Our clients continue to reaffirm us as the best commerce framework for building complex or highly customized solutions. We look forward to seeing if our recent improvements with B2B, OMS, and CMS features resonate with the needs of NRF attendees.”

New administrative features have been introduced to the eCommerce solution to help streamline the website management process. The platform enables retailers to increase conversion rates by easily targeting offers and promotions to the right customer at the right time.

Retailers interested in attending the conference may request a free ticket on behalf of Broadleaf at info(at)broadleafcommerce(dot)com. Broadleaf, along with Imaginitik, will host an executive roundtable event at the close of NRF on Wednesday, January 20. For more information about the roundtable or for free passes to NRF, please contact info(at)broadleafcommerce(dot)com.

About Broadleaf Commerce, LLC
Broadleaf Commerce is the owner of an enterprise open source eCommerce framework targeted at facilitating the development of enterprise-class, commerce-driven sites by providing a robust data and services model, a rich administration platform, and specialized tooling that takes care of core commerce functionality – providing the framework for companies such as The Container Store, Pep Boys, and Vology. For more information, visit: