About the Author

Cassandra Gaston

Marketing Coordinator

Published

About the Author

Cassandra Gaston

Marketing Specialist

Published

About the Author

Cassandra Gaston

Marketing Coordinator

Published

About the Author

Cassandra Gaston

Marketing Specialist

Published

About the Author

Cassandra Gaston

Marketing Specialist

Published

About the Author

Cassandra Gaston

Marketing Coordinator

Published

About the Author

Cassandra Gaston

Marketing Coordinator

Published
in Business 4 min read

B2B Businesses: Stay Ahead of the Curve

In any business, growth is not just the goal but the key to survival. In an effort to grow your business, you can’t solely rely on something that has worked in the past.


eCommerce and retailers have undergone vast changes in technology over the past few years, and because of this, eCommerce is not what it was even 3 years ago. With digital transformation, businesses have been able to completely innovate the way they operate and thrive by not allowing themselves to be left behind the curve.


Broadleaf’s B2B Edition was created to address this transformation, serving manufacturers, distributors, wholesalers, and B2B retailers. B2B businesses generally require a large amount of functionality and customization capabilities of their platform. Broadleaf was designed to provide functionality without sacrificing intuitive development. These features include allowing businesses to tailor site experiences based on individual clients, a two-way quoting process for complex orders, as well as provide price controls that support formula-based contract pricing.


What makes the Broadleaf B2B Edition unique from other providers is that it has B2C features that B2B businesses can utilize for a better experience for both buyers and sellers. Products can be organized into categories with dynamic search facets, customer experiences can be personalized by geography, currency, order history, and many more. Content zones can further be defined with rules for custom landing pages, offers & promotions, ad spots, offers, and more.


Innovation doesn’t have to be a tedious decision, and it no longer has to be an “either/or” choice. You can have a platform that sacrifice intuitive features for function, and Broadleaf has the option to fully host and manage your platform, making digital transformation easy.


If you want to know more about how you can leverage Broadleaf’s B2B Edition to stay ahead of the competition, request a 1:1 demo of the framework or contact Broadleaf to tell us more about your eCommerce needs. You can also see a full breakdown of Broadleaf’s B2B Edition and features: https://www.broadleafcommerce.com/b2b