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AUTHOR USERNAME: CGASTON

Boost Conversions and Your Bottom Line Using Quotes

By Cassandra Gaston

Converting from EDI to eCommerce has been increasing for B2B companies for years. With B2B eCommerce growing, companies being tech savvy and innovative with the buying process has become a necessity instead of a luxury.

Brick and Mortar or eCommerce: Do You Have to Choose?

By Cassandra Gaston

Getting to the top of the eCommerce market doesn’t mean you have to leave your brick-and-mortar stores behind.

B2B Businesses: Stay Ahead of the Curve

By Cassandra Gaston

In any business, growth is not just the goal but the key to survival. In an effort to grow your business, you can’t solely rely on something that has worked in the past.


A Marketplace for Everyone

By Cassandra Gaston

Amazon and eBay may be the goliaths of marketplace solutions, but they are not the only marketplaces in the world.

2018 eCommerce Predictions

By Cassandra Gaston

As 2017 draws to a close, eCommerce trends for 2018 are in full swing! Find out what will be hot in eCommerce this upcoming year.

The Ghosts of Black Fridays Past

By Cassandra Gaston

The holiday season typically means seasonal sales and promotions, and increased site traffic for online retailers - a joyous time for everyone! But retailers facing the unfortunate event of a site crash are left in the cyber cold.

Nothing Scary About Headless (API) Commerce

By Cassandra Gaston

If your company is considering a new platform but is afraid to move due to so many custom needs, Broadleaf’s API Commerce or ‘Headless Commerce,’ Edition is nothing to be scared of! Here are 5 reasons to run confidently toward API commerce and NOT away.