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The Container Store Debuts New Website Powered by Broadleaf Commerce

The Container Store, the nation's originator and leading retailer of storage and organization products, has announced the re-launch of its website powered by Broadleaf Commerce. The new eCommerce site (www.containerstore.com) allows The Container Store to realize cost savings and better manage their online catalog and shopping cart, which ultimately provides for an even greater level of customer service.

With the site up and running, customers appreciate the more user-friendly online shopping experience. The Container Store's website visually and functionally does not look much different, but with the Broadleaf Commerce platform, it is faster and has been customized to align with their existing store and business systems.

"The Broadleaf Commerce platform has allowed us to take our eCommerce to the next level. It encompasses all the best in class components and is a complete enterprise class solution. It's easier to implement and manage than other solutions available in the market," said Tom Birmingham, VP and CIO with The Container Store. "Using Broadleaf Commerce dramatically lowers our risk so that we can focus on our business objectives of providing the ultimate in customer service for our time- and space-starved customers."

Broadleaf Commerce uses a robust, extensible architecture that enables customization and rapid development. Companies leveraging the solution benefit from its low cost of ownership and best of breed open source frameworks. Broadleaf Commerce continues to focus on developing and enhancing its eCommerce platform in order to provide online retailers a cost-effective alternative to traditional software.

"The Container Store has a compelling story to share with other retailers. We believe there to be significant barriers for companies using traditional software and paying license fees for features never used," said Brian Polster, CTO with Broadleaf Commerce. "Our approach at Broadleaf Commerce is different. We want our clients to be successful in their eCommerce channel and to do that we had to come up with a way to keep costs down while providing equal or better value."