With so many terms being thrown around in the ?Multi-Everything? eCommerce technology market, we?ve found it useful to define some of that terminology to help clarify solution types and the needs they service ? and help business owners better identify a solution that suits their specific needs.
Whether you?re searching for a Multi-Tenant, Multi-Site, or a Multi-Vendor system, we?re here to help facilitate the conversation. The first step to identifying your company?s solution is to simply articulate the requirements of the system. There are also some questions to ask up-front to ensure the solution meets the expectations of the business. How does your business manage its data? Will vendors take part in catalog management? Are there complex, differentiating parameters for each site? Your answers to these questions will be articulated best when accompanied by a ?Multi-Everything? vocabulary.
- Franchise subsidiary
- Site locale
Franchise Subsidiary Example: Let?s say you?re a large floral brand. You have a network of local florist franchisees that are linked to your site?s catalogs. Each franchised site can have its own look/feel, while still pulling items to display from your centralized product catalog. You may allow these sites to add site specific products and modify the product information and prices specific to their site. These sites, would not share customer data ? seeing as each franchise runs as its own, independent business.
- Multiple brands with different catalogs
- Different companies