In case you missed it we recently covered one of Broadleafs latest feature sets Content Testing! You can check out the 20 minute webinar below and keep reading if you want to know what its all about.
Commonly referred to as A/B Testing, what we at Broadleaf call Content Tests and what much of the market refers to as Multivariate Testing, we cover in the webinar:
- What is A/B Testing and what can I test?
- What is Google Experiments and why integrate with it?
- Why use Broadleaf Commerce with Google Experiments?
- What does Testing look like using Broadleaf and Google?
- How are the Broadleaf Content Tests setup?
Throughout the webinar we demonstrate how to use Broadleafs Content Test modules with Google Experiments, where the reporting of tests are fully available with Google Analytics.
Heres the handy dandy matrix from the webinar to explain why youd want to use Broadleafs Content Tests with Google Experiments:
And if that doesnt convince you to watch the webinar, checkout the 5 step process for setting up your A/B Test through Broadleaf:
Step 1: Select what content will participate in the test (URLs, template types, etc.)
Step 2: Determine the outcome you want to measure (conversions, revenue, etc.)
Step 3: Decide what percentage and types of users will participate in the test
Step 4: Setup test variations, including the number of variations and the actions for each variation (changing content in a content zone, a system property, etc.)
Step 5: Run the test and check the results in Google Analytics!
Wed love to hear more from you please do let us know in the comments below what you think and happy testing!